Are your articles or ads on Google's first page? If so then you should
be cranking out some sales from your articles. On average one sale a
month per article. Now that's on average...I have some articles that
just don't do squat, the niche that I wrote those articles in just
aren't
very hungry. And then I write some articles that get 5 or 10 sales a
month. But...
What I am sayin' is you should average a sale a month per article or
so.
Now...let me let you in on a lil' secret, I get tons of emails from
fellow
Bum Marketers that are doing just this and making the first money on
the net
that they have ever made!...and I jump up and down and want to do a jig
when
I get these notes.
But...I am here to tell ya' something...I have many emails from folks
that have
written a few articles AND they are listed in
Google...but...bzzzzt...NO SALES.
Usually I will email them and have them send me a link to their
article. And since
I have done so many...and have been involved in marketing...I can
usually spot the
reason why.
Sooooo
Here's the two biggest "mistakes" I find:
1. They do not really write about the topic that the phrase is about.
For example,
say the phrase is "resume writing tips", they optimize the article for
"resume
writing tips"...but they DON'T INCLUDE A SINGLE TIP! IMPORTANT:
Remember every
phrase you write about is because there is a REAL LIVE human being
searching for it.
Human Beings have questions they want answered.
So, don't launch into a sales pitch without giving the reader what they
are looking
for!
It is super easy to find a few resume writing tips on the internet and
include those
in your article.
2. THIS IS THE BIGGEST...and kills more profit than any other...but
there is GREAT
NEWS! It is so easy to fix.
Let's take our example above...many...many...times I see wonderful,
well written
articles, but you get to the author's box or bio box (which is the
WHOLE REASON you
write an article anyway)...and it BLOWS CHUNKS!
Example: Imagine a really well written article on "Resume Writing
Tips"...it's
informative...well written...and witty...then you get to the Author's
Box and it
says ....for more Resume Tips Click Here....UUUUUUGGGGGHHHHH! BLUCK!
PATOOEY!
(Now lest you think I am a "know it all"...I am not...I have written
many sucky
Author's boxes...I learned the hard way.)
Well...how do you fix this? There are a number of ways to write a good
Author's box,
but here are the two "tools" that have worked best for me:
THE POWER OF CURIOSITY
THE POWER OF HUMOR
If I could use only one...it would be curiosity...but if you can weave
both in...
your Author's box will pack a double wallop!
Let's take a look at an example...and I am just going to throw out a
few off the
top of my noggin'.
-----
Did you know it takes 9 months for the average American to find a job?
Can you
afford to wait that long? A great resume can cut that time in half!
Click here and
find out how you can write a resume that will fill your calendar with
interviews.
-----
Wait! Don't take that job at McDonald's. A well crafted resume and a
plan can land
you the job of your dreams. Find out how to get both...click here!
-----
I just threw your resume in the garbage! Boring! I guarantee this won't
happen to
you if you write your next resume following this guide...click here!
Saves trees
too!
-----
7 Reasons why 90% of resumes end up in the garbage. Do you make these
mistakes with
your resume? Find out now...click here!
-----
Ok? Does that make sense? Those may not be the greatest in the
world...but they were
off the top of my head...and are waaaaaay better than "click here for
more information"
If you fix these "boo boos" in your article writing, you should easily
make a sale a
month per article.
I hope this helps :)
